Meaninglessness The Usefulness of Meaninglessness 2

The Usefulness of Meaninglessness 2

Motivation varies as well: the range is from a general drive to be of assistance right up to a desire of appearing superior in your social surroundings. Whats unitary for both extremes as well as for everything in between is the social character of the motivation. For people who long to appear superior, it’s not …

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Meaninglessness The Usefulness of Meaninglessness

The Usefulness of Meaninglessness

When was the last time someone recommended something to you? Think about it: on an average day, how often do you hear someone say these are good, you gotta check them out, or even those are the best? The most interesting question, however, is: to what extent are you aware of the power of word …

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Copy vs. Visual Copy vs. Visual

Copy vs. Visual

A couple of days ago, I stumbled over this. It made me laugh and it’s just perfect to demonstrate the essence of this article. What makes this letter so funny? Quite simple: it supports the message visually. Lets think about this for a minute. How can we apply this to advertising? Generally, an ad serves …

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Movie Review Traitor Movie Review

Traitor Movie Review

At first glance, on paper (and in the trailer), the Don Cheadle vehicle Traitor looks tremendously like a cheap, second grade version of any one of the Bourne movies. The whole “good guy turns on his bosses and goes on the run”–type of film has been done a lot in recent years: the three Bourne …

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Movie Review Star Wars: The Clone Wars 2

Star Wars: The Clone Wars 2

Probably the most noticeable problem was the voice-acting. Director Dave Filoni must have studied toothpaste commercials when making this film. While Obi-Wan’s voice matches Ewan McGregor’s rather droll performance, it’s Anakin’s voice that grates the most. Almost every sentence is enunciated with no semblance of realism, making Mark Hamill’s Luke sound like a Cassavetes film. …

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Movie Review Star Wars: The Clone Wars

Star Wars: The Clone Wars

Just when you think George Lucas has gone far enough… A long time ago, in a galaxy quite close, I spent some time as a child recuperating from an operation, and I spent a day watching all three Star Wars films (the original ones) in a row. It was a joy, a delight, my discomfort …

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